Mobile App

So much thought and care goes into every project I complete! Nothing makes me more happy than to provide a design solution for a small business entrepreneur's needs.

I worked with Sarah from Luff Learning to assist with updating her branding as she transitioned her company's focus from being a strictly educational class provider to blending a performing arts center with her educational courses. She provides an all-inclusive environment where learning is interactive and fun for either kids or adults. This presented a bit of a challenge to ensure the content was mature enough for adult customers while ensuring the site's personality was still fun and playful.

We spent some time discussing her original branding, customer focus and inspiration for what was her current look. Afterwards we stretched into envisioning her ideal clients, her all-inclusive, safe-space learning environment and her new company direction. This led me to lean into a deeper understanding of how to design for the most accessibility. Ensuring her website was easy to read and navigate for even those with disabilities was of the utmost importance for her. For those who are dyslexic, color blind, adhd, and or nerodivergent, we were able to utilize some great techniques and a great font which worked well with colors that had enough contrast for improved legibility!

I kept Sarah involved in each step of the process, so communication was key! Together we created a logo she loves, and a branding pallet that appeals to her target audience.

The next steps in her process would be to implement the new branding assets into her website,  her social media, and her marketing. I wish her all the best of success moving forward!