Logo & Branding Palette
CLIENT: Luff Learning
My Roles: UX Design, Graphic Design
A logo re-design and a branding palette for the new vision of Luff Learning, Community & Performing Arts Center.
Luff Learning Community & Performing Arts Center Re-branding
The Company:
The Challenge:
Luff Learning is about creating an experience where learning comes alive through creativity, storytelling and play. Originally targeted for children, her new vision called for more than just a change in programming -- it needed a whole new look and feel. The brand's original identity no longer fit the path ahead.
The Challenge:
The Challenge:
Crafting a brand that could hold space for both children and adults needed to feel fun and imaginative, but still mature and meaningful. The rebrand became a chance to reflect the heart of Luff Learning's evolution: a place where theater met education, inclusivity thrived, and learning becomes an act of joyful discovery - for everyone.
The Pivot:
After discussing her original branding, customer focus, and company inspiration, we explored her ideal clients, her vision of being an all-inclusive, safe-space learning environment performing arts center being the new direction of her company. From this vision, I gained deeper insight into how my design needed to thoughtfully address a wide range of user accessibility needs.
The Transformation:
Accessible Friendly Options
An exploration of color palettes provided her with a set of playful yet mature branding options making sure there was enough high contrast to ease any low-vision and color blindness disabilities.
Accessible Friendly Options
Accessible Friendly Options
Accessible Friendly Options
-- Dyslexic friendly fonts.
-- Color blind friendly color pallet options
-- Low vision contrast options
-- Simplicity for the ADHD and nerodivergent
The Outcome:
Accessible Friendly Options
Accessible Friendly Options
I kept Sarah involved in each step of the process, so communication was key! I created a logo and logomark she loves. Helping her pull a branding pallet together that appeals to her and the new target audience was a true joy in exploration.
Email Spec Design for Copywriter
CLIENT: Sara Sherman
My Roles: UX Design, Graphic Design
Taking Sara's copywriting design spec and turning her eloquent marketing copy into a suitable email design.
Sara S Copy - Johnson's Baby Email Campaign Spec
The Company:
Sara provided copy for a project she had spec'd out for her classes.
Johnson's Baby is a well trusted brand by parents and pediatricians creating proven-gentle products for all baby's needs.
The Challenge:
Johnson's Baby wanted to increase the click-through rates and landing page visits in relation to this product by giving email subscribers a coupon to download for this product.
The Objectives:
The main objectives are to increase traffic, increase click-through rates, and increase awareness about this product.
Parents of young children ages 0-2 years. They are looking to purchase the highest quality products for their children and the new Johnson’s Baby Conditioner is just that- a top-quality product that keeps kids’ hair soft and keeps their scalps moisturized.
One main thing for the consumer to do is visit the Johnson’s Baby website to learn more about the product and download a coupon to purchase it.
Babies’ and small children whose skin can be very sensitive. Using Johnson’s Baby Conditioner will help parents keep their children’s hair and scalp moisturized. As with Johnson’s Baby Shampoo, it has “no tears” formula so that it won’t irritate children’s eyes.
Consumer Goal: Purchase Johnson’s Baby Conditioner.
Business Goal: The email is designed to increase awareness of the product and encourage people to buy the product by getting them to click through for the coupon.
Design tone for this project: Friendly, Sincere, Knowledgeable, Helpful
Deliverables:
One email, 650 pixels wide and can test multiple versions.
The Transformation:
The color choices were chosen for this version to remain on the soft, pastel side of things. Blue was an easy choice not only because it instills trust from a psychological perspective which assists with brand loyalty, but it easily lends itself to infer "clean" as this color correlates instantly to water as well.
Photographs were chosen carefully from stock available photos that were in careful alignment with the feelings Sara was trying to invoke. Soft, Tender, Clean, Simple, and Soothing.
A second design was created using a happier, brighter tone that could be used as an A/B Test for marketing.
The Outcome:
Sara (project collaborator) and I wanted to not only describe how the product worked but have the consumer feel like they were immersed in the product while reading. Giving consumers a taste of what their baby could experience was really our end goal.
LINK TO sarascopy.co
Sara was really great to work with. I definitely recommend her for any of your copywriting.
Updated Branding Palette & Website Redesign
SPEC CLIENT: Warehouse Billiard Bar (stakeholder engagement)
My Roles: UX Design, Graphic Design
A re-branding palette for the new website re
Warehouse Billiard Bar Responsive Redesign & Branding Update
The Company:
The Challenge:
Warehouse Billiard Bar is a beloved Austin institution known for its massive space, low-key atmosphere, and local flavor. It’s where people pregame, catch fights, shoot pool, and cheer on the Vikings. With such a wide range of regulars, the bar serves as both a weekend hotspot and a second living room. Their digital presence, however, didn’t reflect this energy. The website needed to be just as adaptable and user-friendly as the bar itself.
The Challenge:
The Challenge:
Warehouse’s old site was hard to navigate, especially on mobile. Key info like event times, drink menus, and sports schedules were buried or missing. New visitors felt lost, while regulars couldn’t find quick updates. With no food menu and lots of rotating events, the site had to organize a ton of content clearly and concisely. The challenge was making the site work for everyone without overcomplicating things.
The Pivot:
We started with user interviews, surveys, and stakeholder feedback — including insights from a team member who worked at Warehouse. Two personas emerged: the Pregamer (new, curious, social) and the Good Ol’ Chiller (loyal, laid-back, informed). We also identified two user behaviors: the Newbie needing orientation and the Regular looking for updates. These helped us define a clear problem: the site needed to support spontaneous planning across a range of user familiarity levels.
The Transformation:
The Transformation:
We combined mood boards and style tiles to strike a balance between casual and cool. The design had to reflect both the welcoming, no-frills feel of the regular crowd and the stylish weekend vibe. Navigation was overhauled to separate “Sports,” “Games,” and “Events” based on user expectations and clarity. We built a mobile-first design with condensed tabs and expandable accordions to reduce scrolling and keep things clean. The desktop version pivoted to a pill-highlighted side nav for easy scanning and visual flair.
Our Feature Set
The Transformation:
Our Feature Set
-- Mobile-first responsive layout for fast scanning
-- Accordion dropdowns for drinks, games, and sports to simplify navigation
-- Tab-based mobile navigation and a pill-highlighted side nav on desktop
-- Noun-based menu labels for clarity
-- A visual identity using pool-table green accents and simple, bold layouts
The Outcome:
The Transformation:
Our Feature Set
The redesigned Warehouse site now matches the vibe of the space itself: relaxed, lively, and easy to navigate. Regulars get quick updates, and Newbies can figure out what’s going on in seconds. Navigation is streamlined, menus are scannable, and events are clearly laid out. Planning a night out has never been easier — or more fun. The site turns curious visitors into confident regulars, just like the bar always has.
Logo and Branding Project
SPEC CLIENT: Concept from scratch
My Roles: UX Design, Graphic Design
Logo design and branding palette for the concept mobile app.